Ocean Plastics: Being part of the solution, not the problem
The ocean plastics problem
How much plastic is in the ocean?
Each year, 8 MILLION metric tons of plastic pollution enters our oceans. That’s one city dump truck per minute.
By 2050 there will be more plastic in the ocean than fish.
Fish can’t help but ingest the plastic invading their waters. And when we eat fish who ingest plastic… It's estimated that humans are eating a credit-card size amount of plastic each week.
Plastic is in everything. From food packaging, accessories, products in your home and cars, to the device you're using right now to read this.
Plastic is an integral part of global economy. It's widespread and popular because it works. It’s durable, reliable and - let’s not forget - cheap!
Plastic usage skyrocketed 20x in the last 50 years and is expected to double again in the next 20 years.
If we continue to use plastic as we do, plastic
production will account for 20% of the global oil consumption and 15% of carbon emissions.
The real problem with our current use of plastic is that we USE IT ONLY ONCE, and then thrown it away.
Take a plastic water bottle for example. We use 1 million plastic water bottles per minute.
It takes 450 years for a plastic water bottle to degrade. Because plastic is durable.
Maybe you’re conscious to recycle your bottles. And yes, we have made progress recycling, but only 9% of plastic gets recycled worldwide.
This is the problem with plastic.
The ocean needs innovation
Solutions for ocean plastics
Every minute, there is a million plastic water bottles consumed worldwide and a significant fraction of those are entering the ocean.
The ocean needs business innovations that redirect plastic pollution. To give plastic a second life, or third, or an unlimited number of lives.
The solution for our plastic waste is to build demand for recycled plastics. The more products designed with recycled materials the stronger our global recycling infrastructure will become.
As a consumer, when you buy anything from shampoo to shoes, cars to carpet-- ask whether the manufacturer is using recycled plastic content. And reward those who are with your business.
The new plastics economy
“If your bathtub is overflowing, you don’t start scooping water out. You turn off the tap.”
Ocean clean-up efforts, like those funded by REBO, are a short term solution. They don’t address the long-term need to turn off the flow of single-use plastics. “The New Plastic Economy: Rethinking the Future of Plastics & Catalysing Action” by the Ellen MacArthur Foundation offers an alternative. A vision where plastic waste is eliminated and instead becomes a resource. REBO designed our smart bottle in line with this vision.