Re-inventing consumer goods for a
better world

We hope our REBO bottle is the first of many products our company will deliver to your door. It’s the first consumer good we RE-invented.

RE signifies our values of REducing, RE-using and RE-thinking how we conduct business. BO is for Bottle! REBO is the first smart bottle that cleans the planet as you drink.

Sustainability lies at the core of our business practices. In order to show transparency in our processes, we have pursued and obtained the Gold Standard, B-Corp (pending), and Climate Neutral certifications.

Together, they attest for our commitment to good practices in environmental, social, and business activities.  

Read more about REBO

Built by passionate people

Creating solutions to fight plastic pollution  

We, Pier, Eduardo and Francesco, founded REBO with a shared vision of
RE-inventing consumer goods for countering the climate crisis.

In our corporative years, we pioneered efforts to make the first recyclable ocean-bound plastic shampoo bottle.

Our work was recognized by the United Nations’ Momentum for Change award. With instilled confidence and the belief that we had what it took to disrupt the plastic industry and generate positive change - we couldn’t look back.

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Partnerships make REBO possible

The sustainable pillars of our business strongly relies on our partner's expertise. They are in the trenches every day, fighting to make the world a better place for the next generations.

Thanks to the positive impact of organisations like Parley for the Oceans, Project Rescue Ocean and Gold Standard, REBO built a
sustainable business that: 

  • Prevents plastic waste from entering our oceans
  • Creates jobs in communities largely impacted by plastic pollution
  • Drives awareness and education to end plastic waste
Meet our partners