Our story

REBO is the first company in our RECO family, RE-Company. Our purpose is to RE-design consumer goods for a better world. We are a sustainable business that rewards you for having a sustainable behavior, just like every time you drink from a REBO Bottle with your stainless steel smart water bottle.

We seek purpose-driven profits by guaranteeing transparency and credibility
at every step

We value purpose over profits. But that’s not to say that profits aren’t a fundamental aspect of REBO, because they are! We chose to be profitable by acting with purpose because we believe profitability and impact go hand-in-hand. In other words, what’s good for the planet, is good for our business!

We intentionally look at the long-term needs of our planet. At our communities. And that’s where we innovate and deliver.

The success of REBO is measured by
our ability to:

  • Make you healthier through hydration
  • Reduce plastic waste
  • Enrich lives and strengthen local economies
  • Increase awareness of ocean plastics pollution

REBO is registered as a B-Corp, certified by the Gold Standard and is
Climate Neutral committed. 

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Our values are in our name

Located in Geneva, Switzerland

Our office is in central Europe, a great base for any company with communities and stakeholders on every continent… and in every ocean.

Geneva is a hub of international organizations, a real asset in global connectivity. We share the city with the United Nations, where REBO has been offered the opportunity to present.