REBO partners with adidas and Parley to fight marine plastic pollution

We are proud to announce the launch of the adidas x REBO limited edition

5 min read

Every minute, the equivalent of a dump truck of plastic waste enters our oceans. At this rate, by 2050 there could be more plastic than fish in our oceans, which is why urgent action is needed today. Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. But whilst progress has been made on the journey towards a more sustainable future, there is still work to be done in reducing marine plastic pollution.

Empowering runners worldwide to make a difference, for every kilometre ran between May 28 – June 8 via the adidas Running app (Strava/Joyrun), adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines.

adidas is joining forces with REBO in order to strengthen its vision to end plastic waste, creating a limited edition bottle adidas x REBO. The product will come in the iconic Run For The Ocean Glory Blue and 250 pieces will be available for sale on June 8th at midnight on selected adidas website: UK, Germany and France.

REBO’s interconnected technology embedded in the cap tracks the water you drink, the plastic bottles avoided, and issues plastic credits to pay the cost of collecting tossed away plastic bottles. The REBO app is synched to the Runtastic Adidas Running app to dynamically recommend optimal hydration needs. The plastic collection cost is paid by REBO and its sponsors and goes to the Parley Global Cleanup Network, an alliance of organizations that collaborate to remove plastic waste from beaches, remote islands, rivers, mangroves and high seas, and intercept ocean-bound plastics in coastal communities.

“Through sports, we have the power to change lives and the power to change the course of plastic pollution. Run For The Oceans provides a space for athletes to take action to fight plastic waste by logging their kilometers. This year, we will go an extra mile with the launch of a limited-edition smart water bottle that cleans the planet as you drink, making it a year-round movement. Every kilometer you log and every sip of water you drink to stay hydrated will help clean the planet from plastic waste.”
MARWIN HOFMANN, SENIOR SUSTAINABILITY DIRECTOR, ADIDAS

“Run for the Oceans is an opportunity to celebrate the oceans, a place where runners unite to dedicate their time and energy and generate investment towards saving our oceans. Our longstanding partnership with adidas dates back from 2015. In 2016, we created the first performance products with recycled ocean plastics intercepting vast amounts of plastic from entering our oceans. In 2018, we created a global movement with Run For The Oceans, uniting nearly millions of runners from around the world to fight plastic waste. The partnership with smart water bottle REBO will turn this into a year-round movement.”
CYRILL GUTSCH, FOUNDER AND CEO, PARLEY FOR THE OCEANS

“We are running out of time to turn the tide on plastic waste and technology can help change the course. With the limited-edition REBO x adidas smart bottle we can become foot-soldiers in the fight against plastic waste. Every sip to stay hydrated contributes to cleaning the planet from plastic waste. Join run for the oceans and the hydration revolution.”
PIERANDREA QUARTA, FOUNDER AND CEO, RE-COMPANY

Update (14.06.2021)
We are proud to announce that the launch was very successful. We sold out in four days!

Thank you very much for helping adidas, Parley and us in fighting plastic waste!

Use this link to sign up to the newsletter if you want to be the first to know about the next partnerships!