Every minute, the equivalent of a dump truck of plastic waste enters our oceans. This plastic pollution endangers marine life and human existence alike. At this rate, by 2050 there could be more plastic than fish in our oceans, which is why urgent action is needed today. Time is running up and it is clear we need to step up close cooperation with individuals and organizations fighting for the same cause such as Adidas x Rebo smart bottle: ensuring a sustainable future for generations to come.
Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic – plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans. But whilst progress has been made on the journey towards a more sustainable future, there is still work to be done in reducing marine plastic pollution. We need more participation from organizations, industry leaders, and governments to drive real change toward sustainability. It is also important to continue to spread awareness among people about plastic pollution, one of the most severe environmental problems affecting our oceans.
Empowering runners worldwide to make a difference, for every kilometer ran between May 28 – June 8 via the adidas Running app (Strava/Joyrun), adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines.
Adidas is joining forces with REBO in order to strengthen its vision to end plastic waste, creating a limited edition bottle adidas x REBO. The Rebo Adidas will come in the iconic Run For The Ocean Glory Blue and 250 pieces will be available for sale on June 8th at midnight on selected adidas website: UK, Germany and France.
About the REBO x Adidas smart bottle
At REBO, we are convinced that technology can be an important driving factor of the change we all seek; that is why we have redesigned the conventional reusable bottle to not only avoid the use of plastic but also to make a positive impact on the environment as well. The Adidas Rebo bottle is the result of an important collaboration between the REBO company and a sports-leading organization; A combined effort that seeks to reduce plastic waste from the oceans. The reusable smart bottle is meant to empower you as an individual to make a positive change on the planet; it also sends a powerful message about the importance of hydration and how we can accomplish great things through sports and cooperation.
REBO’s interconnected technology embedded in the cap tracks the water you drink, the plastic bottles avoided, and issues plastic credits to pay the cost of collecting tossed-away plastic bottles. This is achieved by blending technology with goodwill from our allies at Parley Global Cleanup Group and Gold Standard. Here’s how it works:
The REBO water bottle will track your daily water intake by means of the hydration tracker on its cap, and it will send the information to the REBO App via Bluetooth technology. The app creates a personalized hydration plan according to various parameters including weight, age, gender, and activity level. With the information received from the bottle, the App knows how much water you have drunk and how many REBOs you need to drink to accomplish your daily hydration goal. It will even send you reminders via phone messages and a led ring on the bottle in case you are falling short on your goal.
For every 600ml REBO bottle you drink, you receive one plastic bottle credit certified by Gold Standard. The credits are bought by our sponsors to fund the removal of plastic waste from beaches, remote islands, rivers, mangroves, and high seas, and intercept ocean-bound plastics in coastal communities. In addition to plastic removal, our sustainable activity helps create more jobs in undermined communities and creates awareness about plastic pollution.
For even better results, the REBO app is able to compensate for the calories lost during your running or cardiovascular activity by synching to the Runtastic Adidas Running app to dynamically recommend optimal hydration needs. The REBO steel smart water bottle is an example of how we can transform everyday consumer goods to make them even better and more sustainable.
“Through sports, we have the power to change lives and the power to change the course of plastic pollution. Run For The Oceans provides a space for athletes to take action to fight plastic waste by logging their kilometers. This year, we will go an extra mile with the launch of a limited-edition smart water bottle that cleans the planet as you drink, making it a year-round movement. Every kilometer you log and every sip of water you drink to stay hydrated will help clean the planet from plastic waste.” MARWIN HOFMANN, SENIOR SUSTAINABILITY DIRECTOR, ADIDAS
“Run for the Oceans is an opportunity to celebrate the oceans, a place where runners unite to dedicate their time and energy and generate investment towards saving our oceans. Our longstanding partnership with adidas dates back from 2015. In 2016, we created the first performance products with recycled ocean plastics intercepting vast amounts of plastic from entering our oceans. In 2018, we created a global movement with Run For The Oceans, uniting nearly millions of runners from around the world to fight plastic waste. The partnership with smart water bottle REBO will turn this into a year-round movement.”CYRILL GUTSCH, FOUNDER AND CEO, PARLEY FOR THE OCEANS
“We are running out of time to turn the tide on plastic waste and technology can help change the course. With the limited-edition REBO x adidas smart bottle we can become foot-soldiers in the fight against plastic waste. Every sip to stay hydrated contributes to cleaning the planet from plastic waste. Join run for the oceans and the hydration revolution.”PIERANDREA QUARTA, FOUNDER AND CEO, RE-COMPANY
Update (14.06.2021)We are proud to announce that the launch was very successful. We sold out in four days! Thank you very much for helping adidas, Parley and us in fighting plastic waste! Use this link to sign up to the newsletter if you want to be the first to know about the next partnerships! Stay tuned for the next editions of the Run for the Oceans event and upcoming news from REBO!